The DCCC (The Democratic Congressional Campaign Committee) also discovered during its research that a lot of voters disliked Trump so much that they didn’t want to see pictures of him.
Sena said people in their focus groups would dismiss mailers with images of the president’s face and of kids who had been separated from their parents being held in cages at the southern border. In some cases, the voters they wanted to motivate would literally push the mailers away or turn them over because they were so upset by the pictures. So they took Trump’s face off most literature and tried to use more uplifting images. They also took this approach in closing Spanish-language ads that targeted Hispanics in California. “Know your power,” a narrator said. “Use your voice.”
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