A federal judge ordered the release of hundreds of documents related to the fraud case against Donald Trump for his now defunct (like most of Trump’s businesses) Trump University. The so-called “university” was a series of real estate seminars that promised to teach people insider secrets of the real estate business. The documents reveal high pressure sales tactics that were designed to play on people’s emotions and carefully convince people to part with their money, often encouraging them to take on huge amounts of debt to finance their “education.” The manual instructed Trump University sales staff to find out personal information and then use that to close the deal and separate already desperate people from what money they had, even if that meant taking on credit card debt:
Team members are given scripted rebuttals to address students and prospective students who express doubt about whether they should enroll or sign up for a more expensive package. For example:
I don't like using my credit cards and going into debt: "[D]o you like living paycheck to paycheck? ... Do you enjoy seeing everyone else but yourself in their dream houses and driving their dreams cars with huge checking accounts? Those people saw an opportunity, and didn't make excuses, like what you're doing now."
Take the case of Felicisimo Limon, a 40-year Navy veteran who was convinced to spend $26,000 on Trump University after taking a free seminar. He walked out of his Trump University classes after he realized “teachers” were telling him how to identify elderly homeowners who were behind on their taxes. He says disgusted to learn one real estate “secret” involved going to the courthouse to pay the back taxes, leaving him with a claim on the property when the elderly residents inevitably died.
WATCH this damning report on Trump University featuring victims like Felicisimo Limon: