Wednesday, February 10, 2016
"Mediocre Philosophy Sells: It Makes The Half Literate Feel Smart
Tuesday, February 9, 2016
The New York Times launches a Spanish-language news site aiming south of the borderThe story was written by journalistAlbinson Linares for The New York Times en Español, a Spanish-language site the Times is officially launching today. The site, to be run out of Mexico City, will curate and translate 10 to 15 Times news and opinion articles each day while also featuring some original Spanish-language reporting. The site is one of the latest steps in a larger effort from the paper to grow its international audience.
International expansion has long been one of the Times’ goals. In amemo last year, CEO Mark Thompson and executive editor Dean Baquet wrote that the paper would prioritize efforts “to tailor our journalism and products to make them more relevant for specific new audiences, rather than viewing the rest of the world as just one big audience.”
The Times began translating stories into Spanish in early 2015 as it worked to develop the new products. The project was based out of NYT Beta, an in-house incubator of sorts that also originated apps like NYT Cooking and NYT Now.
The Times has had a mixed record with previous attempts at international growth. In 2012, it debuted a Chinese-language sitethat was promptly blocked by the Chinese government. Last year, it began posting on WeChat in English and Chinese. Plans for a Portuguese-language site, however, were scrapped, and the Times also shuttered its India Ink blog in 2014.
Looking abroad for growth has become a common move for U.S. and U.K. outlets. The Guardian has launched newsrooms in the United States and Australia; The Times of London recently launched an app specifically for international audiences. And organizations such as BuzzFeed and Mashable have also expanded abroad.
The Times also ran tests on Facebook and elsewhere to learn which types of stories resonated most with Spanish-speaking audiences, and which were better received in English. That data helped the Times determine the kinds of stories it wanted to translate and highlight in Spanish.