Ahead of this weekend's blockbuster commercial lineup—which will be rudely interrupted by a live sporting event—TIME has compiled a collection of the best Super Bowl ads ever.
- Farmer (2013) – Ram
- Born of Fire (2011) – Chrysler
- The Force (2011) – Volkswagen
- Parisian Love (2010) – Google
- Scream (2008) – Bridgestone Firestone
- The Chase (2009) – Audi
- Goulet (2007) – Emerald Nuts
- All by Myself (2007) – General Motors
- Dave and Oprah (2007) – Late Show with David Letterman
- Stick (2006) – FedEx
- Magic Fridge (2006) – Bud Light
- Replay (2003) – Budweiser
- Terry Tate (2003) – Reebok
- Sad Monkey (2001) – E-Trade
- Monkey (2000) – E-Trade
- Coke vs Pepsi (1995) – Pepsi
- Showdown (1993) – McDonald’s
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