Pepsi Agrees To Change Bottled Water Labels: "This Water Comes From The Tap"

It's regular ol' tap water

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OCT 28, 2015

Pepsi agrees to change bottled water labels to clarify water source—tap water

 
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Bottled water company Aquafina, which is owned by PepsiCo, is finally changing their labels after a long push from activists:

The label on Aquafina water bottles will soon be changed to spell out that the drink comes from the same source as tap water, the brand's owner PepsiCo said Friday.

A group called Corporate Accountability International has been pressuring bottled water sellers to curb what it calls misleading marketing practices.

Aquafina is the single biggest bottled water brand, and its bottles are now labeled "P.W.S." The new labels will spell out "public water source."

Corporate Accountability International is also going after Coca-Cola's Dasani bottled water to make it clear to consumer that it also comes from public water sources—i.e. tap water. Perhaps clarifying the water source on labels will get consumers to think twice before buying seriously over-priced bottled water:

Perhaps the most incredible number: at an average cost of $1.22 per gallon, consumers are spending 300 times the cost of tap water to drink bottled water.

In fact, that number could be even higher, writes Colas in a note to clients.

"The [bottled water] industry grossed a total of $11.8 billion on those 9.7 billion gallons in 2012, making bottled water about $1.22/gallon nationwide and 300x the cost of a gallon of tap water," Colas says. "If we take into account the fact that almost 2/3 of all bottled water sales are single 16.9oz (500 mL) bottles, though, this cost is much, much higher: about $7.50 per gallon, according to the American Water Works Association. That’s almost 2,000x the cost of a gallon of tap water and twice the cost of a gallon of regular gasoline."