Unlimited "Anywhere" Movie Pass For $9.95 A Month Looks Too Good To Be True But Isn't

Dear G and C,

This movie pass seems "too good to be true." https://www.moviepass.com/

However, it is getting coverage from the mainstream press and television talk shows. 

Fake news?

Here's USA Today's "take." https://www.usatoday.com/story/money/business/2017/08/16/10-a-month-can-buy-you-a-daily-movie-theater-ticket-is-it-too-good-to-be-true/104646134/

Pax tecum

Alan